"P.U.M.P.” is the second studio album by English musician, singer and songwriter Alexander Williams, better known by his stage name as Ali Love. It was released on digital retailers on July 11 via Crosstown Rebels. This marks his return to the music scene four years after to his acclaimed debut “Love Harder“, released in 2010. Alongside the release of the album, the singer teams up with SB.TV to premiere the official visuals of the lead single from the album “Deep Into the Night“. It was premiered on Youtube on Tuesday July 15th.